We are Champions For Wildlife. You can be too, in a few simple steps.


Our Beginning

Champions For Wildlife began as Rachel Reenstra's project to get more people involved in supporting the mission of the Nsefu Wildlife Conservation Foundation (NWCF), especially kids. Through Champions For Wildlife (C4W) everyone can join and help NWCF save wildlife.

We save wildlife through educating local people to be stewards of nature, work with communities to provide sources of income besides hunting, farming, and poaching (which contribute to wildlife loss); and stop poaching in its tracks with active-duty rangers.

Elephants Crossing Lunga Lagoon in the Nsefu Area of South Luangwa National Park

E is for Elephant, not Extinction."

— Elephant advocate saying

C4W Director Rachel Reenstra

C4W Director Rachel Reenstra

"We must DO SOMETHING to make changes. I believe people want to help, but don’t know how...or don’t make it a priority to do so. Traveling the world, I have seen so many miraculous creatures. When I look into their eyes, I know something must be done. We must be their voice. I feel called to take action. If not now, when? All of us need to do something now. Nature is screaming for everyone to take part."  --Rachel Reenstra

In the past 40 years, the planet has lost 50% of its wildlife. Ivory poachers have killed 100,000 elephants in just 3 years.

The world was shocked and saddened at the loss of Cecil the Lion; the loss represented the illegal poaching and trophy hunting that is killing so many of our precious animals. The world is tired of seeing people smile and take selfies with their trophy kills: beautiful giraffes, lions, and elephants killed for the sake of vanity


Our Mission

C4W and NWCF endeavor to combat wildlife crimes with advances in conservation technology and grassroots action. 

Our programs:

  • educate local villagers about the value of protecting and preserving wildlife
  • demonstrate new ways to provide an income so locals have no need to illegally kill wildlife
  • stop poaching in its tracks with ranger surveillance

Through education, outreach, and pioneering innovations used to protect and prevent the further destruction of ecosystems and the depopulation of species, we seek to be an exemplary steward of nature and wildlife in Zambia and southern Africa. 


Get Involved

If you would like to make a difference in the fight to save wildlife, we can come to your classroom, group, or community organization and teach you more directly about wildlife protection.

Donations are also vital to our growth, as we use them to support our projects and outreach programs.

Being a Champion for Wildlife is about…

  • teaching young people about the wonder of all animals, about why we need them, and how we can help save them
  • bringing awareness to communities, companies, and local schools, and building involvement in raising funds and bringing attention to the issues that are destroying our wildlife
  • working directly with anti-poaching efforts undertaken by NWCF (our parent organization in Africa)
  • and, most importantly, having both children and adults become real CHAMPIONS FOR WILDLIFE